I live in Plettenberg Bay, South Africa, but my journey began on an island in the Stockholm archipelago.

Growing up, my family often traveled to Thailand, and I was fortunate to explore many countries, which profoundly shaped my perspective.

My experiences in Italy, London, Paris, Tokyo, Shanghai, Helsinki, Bali, and Bangkok have cultivated an open mindset and an adventurous spirit, both of which are reflected in my work.

I didn’t recognize my creativity until after age 30—my journey truly began then (more on that in my upcoming book, you can sign up to be an advanced reader here ).

I’ve always been drawn to color, texture, and the beauty of the world, seeing design and art as a way of life rather than just a career.

After returning to London post-Master's, I worked in various agencies on high-profile projects, immersing myself in the creative process and learning from incredible people.

It took me eight years to gain the confidence to fully express my artistic vision, but once I did, it felt like a lifetime of creativity was unleashed. I believe this is just the beginning of a beautiful love story.

I'm still in a playful, exploratory phase, and I try not to take things too seriously as we often do.

I love creating in a fusion pop-art style, with Andy Warhol being a huge inspiration. He made art more accessible and playful, filling it with bold colors and bringing it into everyday life.

I'm drawn to portraying iconic women like Audrey Hepburn and Frida Kahlo, whose influence transcends generations. Through my art, I want to spark conversation, make bold statements, and bring life to a space.

I have so many wonderful memories from my career, but a standout moment was delivering an international campaign website for Harley Davidson across 27 markets in just three months while freelancing for Sapient Publicis in London. It was my first freelance job, and not the easiest one.

The task was daunting—some might even call it impossible—requiring PR, marketing, and social media collaboration from over 30 countries on a single project.

We hired a production team of three who tracked their route in real-time with GPS. One Harley was set to travel through 42 legs in Europe and the Middle East with different celebrity riders, all tracked online.

We even had to seek permission from the King of Jordan to cross his country! Luckily he really loves Harleys. I loved the thrill of the campaign, the iconic Harleys, and the seamless integration of online and offline experiences.

To me, powerful online experiences are all about how to get the excitement of the real world into a seamless cross-platform adventure.

I’m thrilled to expand the shop and retail section of my studio, both offline and online, to share more of the treasures and inspirations that excite me. Think luxurious skincare, quirky Japanese artifacts, Scandinavian-style stationery, and so much more.

I’m especially excited to introduce a curated collection of Japanese and Asian crafts, including ceramics, cups, and stationery, while also growing my art and prints collection with the addition of elegant gift cards.

My vision is to create an exclusive shopping experience—a place where creativity meets indulgence. Picture a cozy lounge, an exotic tea bar with red walls, oriental scents and an atmosphere where friends can unwind and connect while they shop.

On another note, I’m currently writing my first book, a non-linear fun, and practical guide to creativity. It is packed with insights, stories, and actionable tips to inspire fellow creatives and aspiring artists to boldly unleash their unique creativity as a way of life.

Honestly, I create a lot because it never really feels like work. It gets a bit crazy sometimes but I love that I get to spend time on things I'm passionate about. The flow is on, it’s on!

Right now, my husband and I are building a house on a farm—it’s a creative process in itself, one that takes time and a lot of patience.

I can’t wait to get to the fun part—choosing colors and designing the interior. I already have some ideas.

I feel like I’m creating a home a bit later in life, so I’m excited to really go all in and hang out with my dogs.

Outside of that, I’m a total horse girl. Riding on the beach is my total bliss—there’s nothing better. In many ways, everything I do is for our horses and the joy of spending time with them. It’s such a powerful contrast to the digital world we live in and helps us to connect to what’s important.